Archive for the ‘proposals’ tag
Delivering the Winning Proposal no comments
Posted at 8:58 pm in Photo Stories
If business proposals were judged solely on their weight and volume (rather than content and focus), then most of them would be very successful.
The problem is that, somewhere in sales folklore, there are two fairy-stories about proposals that, most proposal writers appear to believe, will cast the magic ‘buy-this-one’ spell over any prospective customer.
The stories are:
1) Lots of ‘bumph’ is better than t Read the rest of this entry »